Lava has launched 5 new smartphones in its Iris range - Iris 404 Flair, Iris 400s, Iris 250, Iris 410 and Iris 400 Colours - priced between Rs. 4,000 to Rs. 6,000. As of now, the company has not revealed the pricing for all individual smartphones, instead has only confirmed the price range.
The company details that out of the 5 smartphones, 3 support 3G connectivity (Iris 400s, Iris 250, and Iris 400 Colours), while the Iris 410 and Iris 404 Flair only support 2G (GPRS/ EDGE).
Earlier on Tuesday, the Lava Iris 404 Flair recently went up for sale via an e-commerce website at Rs. 4,199. The Iris 404 Flair runs Android 4.4 KitKat. It comes with a 4-inch (480x800 pixels) WVGA display and 4GB of inbuilt storage, while there is 512MB of RAM also onboard. The smartphone sports a 5-megapixel rear camera. It includes GPRS/ EDGE, Wi-Fi 802.11 b/g/n, Bluetooth, GPS and Micro-USB connectivity options, apart from packing a 1400mAh battery.
The Lava Iris 400s features a 4-inch IPS LCD WVGA (480x800 pixels) display, and is powered by a 1GHz dual-core processor clubbed with 512MB of RAM. It runs on the now-dated Android 4.2 Jelly Bean. Other specifications include 4GB of built-in storage that expandable via microSD card (up to 32GB); a 5-megapixel rear camera; a 0.3-megapixel front camera, and a 1400mAh battery.
The Lava Iris 250, much like the Iris 400s, runs Android 4.2 Jelly Bean. The budget smartphone comes with a 4-inch WVGA TFT (480x800 pixels) display; a 1GHz dual-core processor; 512MB of RAM; 4GB of inbuilt storage that is expandable via microSD card (up to 32GB); a 3.2-megapixel rear camera; a 0.3-megapixel front camera, and a 1400mAh battery.
Notably, the Lava Iris 400 Colours running Android 4.4 KitKat out-of-the-box comes with identical innards as the Iris 250.
Lastly, the Lava Iris 410 also runs on Android 4.4 KitKat, and features a 4-inch display; a 1.3GHz dual-core processor; 512MB of RAM; 4GB of inbuilt storage that's expandable via microSD card (up to 32GB); a 3-megapixel rear camera; a 0.3-megapixel front camera, and a 1700mAh battery.
Commenting on the launch, Navin Chawla, Vice President and Head, Product LavaInternational Ltd, said, "Lava has a vision to empower people with right kind of products to help them do more and be more. Given that bulk of the market is still driven by feature phones, through these values for money products, we aim to help the consumer upgrade to smartphone and realize the power of internet. These smartphones offer an enhanced browsing experience and also takes care of the entertainment/ connectivity needs of a customer who is upgrading to an entry level smartphone."
